Founded by Sonny and Colleen Brester in 1972, Sonny’s Bike Shop has become a beloved fixture in Scottsbluff, NE. Now run by their grandson JR and his wife Angie, the shop continues to deliver top-notch service, heartfelt hospitality, and a deep appreciation for all things two-wheeled.

What sets Sonny’s apart? It’s part bike shop, part museum, and part community hub. From vintage balloon-tire Schwinns and 80s BMX racers to modern gravel bikes and e-bikes, Sonny’s beautifully blends nostalgia with innovation. They even have a Bowden Spacelander on display!

Whether you're looking to revive a retro ride or gear up for your next adventure, Sonny’s welcomes every rider like family. JR’s favorite local route? The Wildcat Hills and Carter Canyon-Robidoux Road Loop, complete with Oregon Trail wagon ruts and wide-open views.

As JR puts it, “Riding a bike is one of the few things that still makes me feel like a kid... and there's beauty in that.”